History
The roots of the Heineken brand reach back to the 16th century.
For most people it is difficult not to imagine a typical green bottle with the distinctive label and a dewy glass full of refreshing beer when they hear the word Heineken.
The roots of the Heineken brand reach back to the 16th century. In 1592 right in the heart of Amsterdam the Haystack brewery had been established that later on became owned by the Heineken dynasty who turned it into the cornerstone in building their successful brewing empire.
