Zlatý Bažant
The most famous national beer brand, as well as the most exported Slovak beer.
Zlatý Bažant is not only the most popular beer brand, but also the most valuable Slovak brand at all. Moreover, it is the most exported or licence-produced Slovak beer. No other Slovak beer brand may be proud of more than a million hectolitres sold all over the world. Besides Slovakia, you can find it in such countries as the USA, Canada, Russia, the Ukraine, Poland, the Czech Republic, Hungary, Lithuania, Latvia, Estonia, Moldavia, or Kazakhstan.
The proof of Zlatý Bažant’s exceptional quality is its winning the Zlatá pivná korunka 2006 (Golden Beer Crown 2006) award in the category of 12-grade beers. The prize was given by the Slovenské združenie výrobcov piva a sladu (the Slovak Union of Beer and Malt Producers) thus confirming that Zlatý Bažant is the best not only for consumers, but also for beer brewers all over Slovakia.
Zlatý Bažant tightly connects with major social events in Slovakia (e.g. Bažant na Mlynoch, Bažant Pohoda, Bažant Kinematograf, Medzinárodný filmový festival Bratislava – the International Film Festival in Bratislava).
It is famous for its unique 33cl “one-third” bottles with their so called Twist off caps that can be easily opened by hand without a bottle opener. Bottled like this, customers know it in its non-alcoholic version and 12-grade lager version. Moreover, the dark Zlatý Bažant has also been bottled in this type of packaging since the beginning of 2008.
On the Slovak market Zlatý Bažant is best known as 12-grade and 10-grade in half-a-litre bottles. This bottling also offers dark 11.5-grade beer of this brand and the ever more popular non-alcoholic beer.
The Zlatý Bažant cans significantly upgraded their look in 2004, when they were introduced in an elegant green design. In 2006 the brand’s portfolio grew with a half-a-litre non-alcoholic can tuned into refreshing silver tones. Zlatý Bažant is distributed to hotels, restaurants and cafes in 30 and 50 litre kegs.
The brand is by far the most exported Slovak beer. Its growing export has already been replaced by licensed production of this beer in Hungary and the neighbouring Czech Republic. Since November 2005 it has also been licence-brewed in the Russian Federation.
